About

I'm Hadassa, a proud Jewish, Israeli, and Zionist who's been crafting artistic, meaningful, and intelligent apparel and accessories that celebrate our heritage with a touch of swagger.

Thanks to our incredible online community (@therealhadassa), we have been taking care of IDF soldiers for years, and always appreciate your support to show them our love.

Each design is infused with smart symbolism, deep cultural roots, and a touch of humor.

We celebrate your heritage, empower your voice, and ignite connections with fellow members of the tribe.

What you'll find here is more than just clothes; it's a statement, a conversation starter, a way to connect with others who share your values.